Ecommerce Marketing Methods

ECommerce Marketing Strategy & Consultation

Businesses commonly develop websites and blogs to promote their companies, products and services. As an early pioneer in eCommerce with various boots-from-the-ground experiences from her own businesses, the author puts everything in a well-organized checklist to show you how to build a healthy eCommerce business: processes, plans, systems, challenges and everything in between.

Drew Sanocki built a multi-million dollar ecommerce brand, Design Public , before selling it and founding an ecommerce advisory agency, Drew’s sense of humor will crack you up and his experience gives his writing insight that is hard to find elsewhere.

I guess we can know all the SEO theory in the world, only proper testing and personal experiments will prove what works, and what doesn’t; that’s one reason why I love SEO, as it’s constantly evolving and you have to be one step ahead competitors… and in eCommerce this is even more important.

Usually, when building an ecommerce store with a specialized functionality (like syncing with QuickBooks or setting up a new payment gateway), you’d need to hire a developer to program a custom solution for a problem that honestly doesn’t need to be that custom.

The Apple Pay payment service allows consumers to pay contactless and in-app, as frictionless and secure a payment can be. Consumers are able to securely store credit card details into their iPhone and confirm payment by simply scanning their fingerprint with Apple’s Touch ID. Apple Pay currently does not support checkout on regular ecommerce checkouts on desktop and mobile.

For example, if tokens in eCommerce were treated at card present rates, they could be transmitted and exchanged in many different protocols (QR Codes, BLE, Wi-Fi, …). Tokens + authentication enables uncontrolled innovation in presentment and acceptance, thus destroying MERCHANT Incentives to support the bank driven uniform NFC contactless acceptance (ie BLE vs NFC) and uniform behavior (credit card, tap and pay), and limiting Banks ability to influence consumer behavior.

Young, Internet-savvy consumers are the most likely to be affected by an e-commerce marketing campaign (See also Youth Marketing ). Older consumers who are not as familiar with the Internet are less likely to make their purchases online in the first place.

While there are many similarities between marketing an e-commerce website and marketing a brick and mortar store, e-commerce marketing involves some unique challenges and opportunities (See also Brick-and-Mortor Marketing ). Online, consumers don’t feel invested in a shopping venture the way they would if they’d gotten in their car to visit a physical location, because visiting an e-commerce website requires no more effort than a mouse click.

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