Gawker’s Appeal In Sale May Be Its E
With more consumers shopping online than ever before, businesses that want to boost their bottom lines must get in on the action. Having had 13 years blue-chip Marketing experience with Barclays in the UK and South Africa, he then spent nearly 4 years as Marketing Director at online payments start-up Ukash and was part of the executive team that created a profitable, award-winning business across 6 continents which has now successfully been sold.
Over the last few years, book lovers have got accustomed to wringing their hands (metaphorically), sighing deeply and writing nostalgic obituaries over the closure of yet another of their favourite haunts — whether it’s Fact & Fiction in Basant Lok in New Delhi or Premier Bookstore in Bengaluru.
In the competitive e-commerce landscape where ten of thousands of online retailers compete against each other as well as against Amazon, the single biggest mistake entrepreneurs can make these days is not to choose a specific niche or choosing one with very low margins.
While technology won’t help you too much in figuring out what business to be in, what products to sell, how to manufacture / build your product, it does give you the capability to showcase your products online or help you process sales so the money goes from your customers into your pocket, in a much faster and easier way than ever before.
Then one day, my husband turns to me and says, Hey… we need to start some kind of business.” We were talking about how one does such a thing and I said, Hey, there’s this guy who has a blog about this kind of stuff… I’m always reading it at work.” I pulled up your blog and we started reading.
This is definitely an ecommerce platform for the type of business that you can run from your living room, and while your site will look great, Squarespace won’t offer you a lot of capabilities in search engine optimization (SEO) or customer relationship management (CRM).
Okay, so we have considered all the requirements for starting an e-commerce business We also took it further by analyzing and drafting a sample e-commerce marketing plan template backed up by actionable guerrilla marketing ideas for e-commerce businesses.