Choosing A Profitable Niche
We have analysed ecommerce businesses (including dropship and digital products) side by side in our 2016 ecommerce business valuation report. Let’s take this as an example: if you’d like to test 5 different headers, 4 different headlines, 3 different client reviews or 9 different product descriptions, then you’re using multivariate testing because you’re keeping the same main page but testing specific elements on your page.
Stuart Murray is currently Global Enterprise Information Architect for SABMiller Plc, the FTSE 10 Global Beverage company, where he has responsibility for the Analytics, Business Intelligence and Master Data Management Strategy and Architecture for the group.
Amazon India and Flipkart, the country’s two largest e-tailers, together sold more than 30 million units during the first week of October, according to spokespeople for the companies, and their websites netted more than a combined 100 million page visits during their festival sales.
With the Weebly business plan, if someone checks out there is no SKU details in the order notification we recieve (although they have said they are working on this) or a link back to the item, just the title and a tiny thumbnail making it impossible for us to work out which item it is!
Another thing that really makes Shopify stand apart from others, is that they have a large App Store where you can bolt on additional business tools when and if you need to. You might not find them useful when you start, but as your business grow, you may need them down the road.
A traditional business valuer would generally use a discounted cash flow valuation methodology when valuing a business, however because e-commerce businesses are slightly different to traditional businesses, mainly due to their high reliance on goodwill, the accepted valuation method used is a multiple of earnings method and a valuation from a more specialized service is recommended.