Doing Ecommerce and Internet Marketing the Right Way

The 2016 Christmas shopping season will begin in earnest in just the next month. Now is the time to make certain that you have your ecommerce marketing plan ready.

While there are many things you can do to promote your ecommerce business before and during the holiday season, here a few critical items to check off of your list.

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Set a Holiday Goal

In the United States, holiday ecommerce sales in 2016 may approach $90 billion, which would be roughly a 13 percent increase over 2015 ecommerce sales for the period. That increase and all of those billions of dollars represent opportunity.

downloadThe question, then, is what does that opportunity mean for your ecommerce business? What do you expect from your operations? How much profit will your company generate?

If you do not set goals for your ecommerce business, you will have no way to tell if your ecommerce marketing actually worked. This is the first checkbox to address. Define holiday ecommerce success now.

Establish a Holiday Marketing Budget

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Once you know your business’s holiday goal, set a marketing budget. How much will you invest in marketing and promotion this Christmas season to help achieve your goal?

This is an important question. Invest too little, and you may not get your store’s share of the gift buying. Invest too much, and you may not turn a profit in spite of a significant boost in unit sales.

For example, an online retailer in the northwestern United States recently ran a $2,000 promotion for horse warmer — not a typical holiday gift item. The promotion more than tripled the sales volume, but the items were sold at a discount. When all was said and done, profit from the horse warmers increased just $11. It was not worth all of the effort and risk.

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Use the data collected from your marketing campaigns throughout the entire year to help set your holiday marketing budget.

Create Free-shipping Offers

Your store’s free-shipping offers are an important part of your holiday marketing plan. Depending on the survey, something like 47 to 54 percent of all online orders include some form of free shipping.

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What’s more, there is strong evidence that shoppers will spend more to get free shipping, perhaps, even 30 percent more.

Will your store offer free shipping on every order? Will you require a minimum purchase? Answer these questions now and have your site ready.

Plan Peak-day Promotions

While sales will grow throughout the holiday season, there are at least five landmark days for Christmas sales.

 

  • Thanksgiving Day: November 24, 2016
  • Black Friday: November 25, 2016
  • Cyber Monday: November 28, 2016
  • Green Monday: December 12, 2016
  • Free Shipping Day: December 18, 2016mobile opt in

 

mobile-marketingEach of these days represents a high volume of ecommerce sales. As an example, trend tracking firm comScore reported that desktop ecommerce sales on Thanksgiving Day 2015 were more than $1 billion in the United States. Black Friday and Cyber Monday desktop ecommerce sales were $1.6 billion and $2.2 billion, respectively, last year, again according to comScore. Green Monday 2015 had $1.4 billion in desktop ecommerce sales, while Free Shipping Day generated more than $845 million in desktop ecommerce sales.

With so many potential sales at stake, plan now for these peak selling dates. Have ready email campaigns, pay-per-click ads, or other promotional efforts.

Prepare PPC Ads, Keywords

Pay-per-click advertising is a mainstay for holiday ecommerce marketing. Don’t wait until that last minute to start placing PPC ads. Have a prepared schedule, with ads ready to go and keywords prepared.

Google helps advertisers optimize or plan campaigns. Try to get a call with one of Google’s advisors ahead of the holiday rush.

Consider Rich Media Ads

Ecommerce competition will be fierce during the 2016 Christmas shopping season, especially for PPC advertising. While you should buy PPC ads on search engines, in spite of the competition, consider looking for rich media advertising opportunities too.

As an example, Pandora reaches about 25 percent of the U.S. population. You can advertise using audio or video and, also, via display ads that potential customers can click.

Hulu, the video streaming service, is another excellent advertising vehicle, since its users cannot skip ads. An investment in a good video commercial on Hulu can be a powerful way to drive ecommerce sales and profits.

mobile-emailYouTube is another rich media advertising bargain.

All of these advertising platforms can help your ecommerce store get attention during the otherwise crowded holiday season.

Start Content Marketing

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Now is the time to start publishing 2016 Christmas shopping guides and other helpful content. Ensure that search engines have plenty of time to index your content before shoppers begin Googling for buying guides or product information.

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Email Delivery To Email Deliverability: The Metrics

1. The benefits of both.
Email marketing still possesses the key to a highly effective marketing strategy — personalization. Email allows marketers to segment and target different audiences, as well as deliver highly relevant and customized messages to specific contacts. In contrast, the same content is delivered to social media followers regardless of demographic, location or interests.

Related: 6 New Social Media Marketing Tools the Experts Use. You Should, Too

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Additionally, when using email, marketers are in complete control of who receives messages and when. However, unless using an additional tool or sponsorship, brands have very little control of when their content is displayed or to whom it is shown on social media, as algorithms mandate those factors.

However, social media certainly boasts its own inherent advantages. First, there is essentially no cost to brands to simply have a presence on social media; Facebook, Google+, Instagram, Pinterest, Twitter, etc. are all free platforms. Thus, if brands are seeing a profit from customers’ social media engagement, the ROI is already significant.

In addition, the sharing capabilities and immediacy of social media enable brands to rapidly capitalize on timely events — from weather phenomena to viral sensations (think the blue/gold dress frenzy).

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2. Lessons learned from social.
Fortunately, marketers can apply lessons from social media to improve their email campaigns.

First, email marketers should be more proactive about leveraging timely events such as trending topics, sports spectacles or pop culture phenomena in their messages. Using subject lines pegged to timely topics may cause recipients to stop and click on a message that they otherwise would have sent straight to the trash.

Related: Email Marketing: There’s a Good Chance You’re Doing It Wrong

 

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Additionally, tuning into consumer content preferences has become extremely important for marketers, and information captured from social media-based email subscriptions can help to craft the most effective email content for new contacts. For instance, if a contact signs up via Instagram, marketers should ensure that emails delivered to that person are rich with images. If she signs up through Twitter, her email messages may be best received when concise and to the point.

3. Partnership best practices.
When leveraged correctly, social media and email marketing can have a synergistic relationship for brands, with social media driving email subscriptions and emails bringing more followers to social.

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It’s essential that email marketers include links to social pages at the bottom of every email, regardless if it’s a welcome email, a promotional email or any other type of message. The more often email recipients see a brand’s social links, the more likely they are to visit those social pages directly from the email and keep the brand’s social presence top of mind.

In turn, social media posts should encourage followers to subscribe to email messages. However, it’s important to note that such posts should not link back to the brand’s home page. Though such links can lead to a short-term web traffic boost, they can easily distract the new lead before he has the chance to subscribe, preventing him from seeing multiple messages from your brand over time.

Related: How to Make Time for Social Media Marketing

Rather, social posts should link back to squeeze pages — landing pages specifically meant to capture email opt-ins. These squeeze pages should have very simple content with a clear call to action: Sign up to receive emails.

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Overall, social and email must work hand-in-hand to increase brand awareness and ultimately drive conversions. For effective outreach, marketing and social media departments must align to learn lessons from each other. Not only should they coordinate on campaigns and the timing and content of posts and emails, but also work together to ensure congruent messages are being sent from the brand.
Direct marketing is one strategy that has been developed on the basis of relationship marketing. And in the recent years we all have come across challenges ranging from popular internet advertising to the tough economic climates.http://www.reviewengin.com/

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The Elliott Wave Theory for Forex Markets

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Analysis means: Research used to assist in predicting the direction of the markets based on technical data relating to price movements of the market, or on fundamental data such as corporate earnings.

The relative strength analysis is a technical report that allows investors and brokers to make informed decisions about trading on the Forex. The Forex, also known as the FX or foreign exchange market is the most liquid of all markets in the world. Over two trillion dollars changes hands everyday through the foreign exchange market. There are many factors that affect both the stock market and the foreign exchange market.

When investors and brokers look at the relative strength analysis, they are getting a picture of how the trends in the Forex should go. This analysis allows brokers to see current trends in the foreign exchange market and allows them to know if they are interested in buying or selling currency at any given time. This can help an investor or financial institution make educated decisions on which markets are gaining and which ones are losing.

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There are many factors that affect the exchange rate in the Forex. These factors can include political events, governmental policies, inflation, and current trends in the importing and exporting business, consumer opinions and even natural disasters all over the world. The relative strength analysis looks at all of these factors. The past trends in the Forex are also taken into consideration, but are not the only thing that is looked at when forecasting this type of market.

The relative strength analysis compares all foreign currency and the exchange rates every day. The report will then be sorted by their strength rating and ranked according the previous week’s rating. This report relies on at least 45 weeks of data so that sustained growth can be seen with ease. Using this analysis promises to be one of the most valuable tools of forecast the trends in the Forex. In addition, it can show the rating of stocks and rate them into which ones are the strongest. The stock market has a direct relation to the foreign exchange market because it reflects current trends in buying and selling, which will increase or decrease the value of currency.

The current trend in predicting the trends in the Forex is to use not only the relative strength analysis, but to also look at other factors such as the stock market barometers and economic factors. When investors and brokers look into all of these factors when forecasting the Forex, it makes for a highly reliable means of predicting trends. This can be the vital difference between making money and losing money on the foreign exchange market.Forex libra code

When using the relative strength analysis in relation to the foreign currency exchange, it is possible to tell which markets are performing well and which ones are not. The key is finding the markets and currency that are moving up on the ranking scale. It is important to remember that like stocks, the Forex is affected by a variety of factors. The relative strength analysis can help investors find which ones are good investments. This report is based mostly on a stock’s closing price and the relative strength analysis is based on gains and losses. The report can calculate the markets report for any period in time.There are several benefits to using the relative strength analysis when attempting to forecast the Forex. When an investor looks at the relative strength of a certain stock, it affects the foreign exchange rate. One with a strong relative strength is ideal, but the value on these will not be low. Investors can look at a stock that is increasing in values and used the relative strength to measure whether or not this particular stock is moving up because it has a history of increasing or if it has a sustained high value. Stocks with a good relative strength over a constant, steady time period are good performers in the Forex market.

 

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First what is Forex: The FOREX or Foreign Exchange market is the largest financial market in the world, with an volume of more than $1.5 trillion daily, dealing in currencies. Unlike other financial markets, the Forex market has no physical location, no central exchange. It operates through an electronic network of banks, corporations and individuals trading one currency for another.

When you choose to start trading in the Forex market, which is often called the foreign exchange market, you will need to know a little trading vocabulary. Learning specific terms and what they mean are essential before you even think about using real money to trade. You would never get into a pilot’s seat and try to fly a plane without ever having taken flying lessons. The same goes for foreign exchange market trading. You need to be fully aware of what you are doing. This is a market that is not quickly learned, so you should never assume that once you jump into it, you will learn as you go. While some people opt to do that, they typically end up losing an adequate sum of money because they were not as prepared as they should have been. Knowing the importance of trading trends and ranges in Forex trading is very important. If you are thinking of trading in the Forex market, be sure you know what these terms mean and their implications.

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Trading Trend

When price moves consistently in one direction in the Forex, a trend occurs. When the direction is higher, the trend is often called bullish. When the direction of the price is moving lower, the trend is often called bearish. These terms are relative of course. When you define a trend, you should always remember that price peaks and troughs are in the same direction. When you are dealing with a bearish trend, remember that price highs and lows are moving lower. Likewise when you are dealing with a bullish trend, they are moving higher.

Often when trends occur, it is possible to draw support lines under one that is moving higher (an uptrend). You can also often draw resistant lines above one that is moving lower (a downtrend). Once you see these lines break, it can be assumed that the trend is complete. At this point there is a possibility that the trend will begin to reverse. When it does reverse, you will need to know the pattern of what that entails.

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Trend Reversal

When you hear of a trend reversal, it simply means that the direction of market prices is changing. Often you will see trend reversals following a four step pattern. Usually, this includes the market making a new high, the trend line being broken, the market making an intermediate low, and a new rally that does not match the first high. Many times you will see prices break the previous low however. You may come across terms such as Double, Triple Tops, and Bottoms, which are all trend reversal patterns. Head and shoulders patterns are also popular reversal patterns.

Trading Range

The trading range is actually a sideways chart pattern. It is often used to represent a resting period before the original trend is resumed. You may see these when you are charting trends and should know what they imply.

Often trends are very important to investors. Those who engage in trend-following are people who look at major trends and make decisions in the direction of the trend. This can be a good strategy, but you must know a great deal about trends and the market in general in order to use this technique successfully. Beginners are not usually very good at tracking trends and using trend-following techniques. One thing that you should also note is that some price movements are trendless. This means that they have no clear direction, which makes trend-following nearly impossible.

Remember, that in order to fully understand trends, you must be educated in the ways of the market and foreign exchange in general. Beginners should not rely heavily on foreign exchange market trend tracking. Once you get more experience you can begin looking into tracking more and more. However, be aware that different things affect and influence the Forex. These influences can change what people expect trends to be. Therefore, you should be a seasoned trader in order to rely on the trends and ranges alone. Educate yourself on these terms and learn to recognize them in the actual market. After all, learning the terms is one thing and being able to see them in reality is different.
Why did the currency cross the road? No this has nothing to do with the term crossing currency

Crossing currency on the Forex is one of the most profitable ways to earn money for many investors. The Forex is unlike any other type of market in the world. The foreign exchange market is extremely liquid and involves over two trillion dollars everyday. The top three currencies that are most traded on the Forex are the US dollar, the Japanese yen and the Euro. All of these currencies are traded the most out of all other forms of currency.

With the foreign exchange currency being so large, it is very liquid. Crossing currency using the Forex allows a large amount of flexibility for the trader and investor. The Forex gives the trade the ability to buy and sell currency quickly so that they are never stuck in any investment. When investors use online trading as their form of crossing currency, the trading platform can be pre-set to the preferences of the trader. If the trade is not going as expected, the platform can be set to stop the trade, allowing the trader to lose less money while using the Forex.

Learning to trade on the foreign exchange, also called the Forex, market can be both exciting and profitable. In order to trade successfully on the Forex it is essential to understand the way the market works, the terminology and the trends. Brokers and financial institutions are often the best way for traders to learn how to use the Forex for profit.

When an investor or individual wants to trade one type of currency for another, it is called exchanging currency, or crossing currency. Currency crossing is the main goal of trading on the Forex. For example, if a business or investor has US dollars and needs to trade those into Japanese yens, a broker would do this on the Forex. Many investors trade currency to make a profit. When a certain type of currency is bought at a low exchange rate, the currency can be sold once the rate increases to turn a profit.

Learning to cross currency in the Forex can be complicated. The biggest factor in trading on the Forex is having knowledge about the Forex and how it works. In addition, there are many benefits of using the Forex for trading. Crossing currency gives traders the leverage to make large profits while keeping the risk of losing capital to a minimum. In ideal conditions, an investor that puts in $500 could potentially make over $100,000.

Crossing currency also allows traders and investors to profit in rising and falling markets. This is another difference between the stock market and the foreign exchange market. With the stock market, an investor can only make money when the shares are on the rise. When there is a falling “bear” market or the stocks decline, investors cannot make money on the stock market. When crossing currency in the Forex, this is not true. This is one appealing factor of trading on the Forex. Investors can make large amounts of profits when a currency pair is either up or down. Crossing currency in the right direction can always make profits.

Another benefit of using the Forex for currency crossing, or trading is that the Forex is always open. When investing the in the stock market, the trading is limited to when the market is open. It has a definite closing time during the business week. This is not true of the foreign exchange currency. The Forex is open all the time and does not close. Traders benefit from the ability to trade twenty-four hours a day using the Internet.

Learning to trade on the Forex can be easy when new investors go through an experienced broker or financial institution. Also, there are many ways to learn how to trade on the Forex using free demo accounts available on the Internet. These websites offer valuable resources and free ways for the new investor to practice using the Forex. This is very important for those who want to learn the ins and outs of crossing currency before opening an actual account. Mini Forex accounts are also a good way for the new investor to trade currency without having the risk of a regular account. A mini account allows traders to use a smaller amount of money as their initial investment.
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